Portrait of the Tablet User

The Pew Foundation has a new report out on how people are using their tablet devices.  According to Pew (and what do we learn about the media these days that doesn’t come from Pew Foundation studies…), here are few things we know:

  • 11% of US adults now own a tablet computer of some kind. (That’s me!)
  • Half of tablet users get news on their tablets daily. (Me, too!)
  • 77% of owners use their tablets daily. (Me again.)

Top activities on a tablet:

  • 54% – Consuming news (me)
  • 54% – E-mail (me)
  • 39% – Social networking (me)
  • 30% – Gaming (nope, own Angry Birds but haven’t fired them up, yet.)
  • 17% – Reading books (yes)
  • 13% – Watching movies or videos (definitely)
Here’s a link to an infographic summing up the highlights of the study.
This entry was posted in Chapter 10 and tagged , , . Bookmark the permalink.