Links Ch. 11 – Claims of Subliminal Advertising

Despite absolutely no credible evidence that subliminal advertising is effective or exists, it’s a popular belief that it does exist and is effective. (Please note – This doesn’t mean that sex doesn’t sell.  It’s just not subliminal.)  Here are a few examples of claims of subliminal advertising:

And finally, Saturday Night Live’s Mr. Subliminal.

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