WP’s The Fix Lists Top Political Ads of 2012 (so far)

I don’t think that this election cycle has given us a lot of brilliant political ads, but here are four that the writers at The Fix political blog at the Washington Post really like, and I have to agree with them.

After you view these ads, think about what makes them work?  What kind of message do they each send? (One thing I like is that they are all very different. One congressional race ad humorous while another is deadly serious.  I have to say that while I think both presidential ads The Fix highlights are good, neither live up to the standards of my two favorites from McCain and Obama from the 2008 election.

Go to The Fix blog for Aaron Blake’s video analysis of what makes these four ads below great.

“Pigs” Ted Yoho for Congress (Republican, Florida)

“Deanne and Chad tell their story” Ed Permutter for Congress (Democrat, Colorado)

“Firms” Obama for America (Democrat, presidency)

“Doing Fine?” Mitt Romney (Republican, presidency)

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One Response to WP’s The Fix Lists Top Political Ads of 2012 (so far)

  1. Pingback: Link Ch. 2 – How political ads work | Living in a Media World

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