Was SyFy’s Sharknado really the big deal that Twitter made it out to be?

That would be a definite NO.

Some of you may have noticed last week when the SyFy Channel showed the over-the-top silly original movie that Twitter absolutely exploded with talk about the movie.  Everyone from Lost/Prometheus/Star Trek scribe Damon Lindelof to NPR’s Don Gonyae got in on the twitter commentary game, and Twitter metrics showed the movie was off the charts in terms of talk.

But when the actual viewer ratings came in a a day or two later, it turns out that Sharknado had lower than average SyFy movie ratings.  Which tells us that things that media folks like to talk about are not necessarily things that anyone cares about enough to watch.  As Claire Suddath points out in Bloomberg Businessweek, Sharknado was only watched by about 1 million people, and the average SyFy original draws about 1.5 million viewers.  Please note that low ratings and Damon Lindelof jokes aside, a Sharknado sequel has been in the works for some time.

The Sharknado Trailer
(And, yes, there’s a Jaws shout out in the dialog…)

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