Category Archives: Book Link

Link Ch. 12 – Velveeta and the Cheesepocalypse

Posted on October 18, 2014 by Ralph Hanson

The news broke the first week of January 2014. Football fans in the heat of the NFL playoffs were facing potential disaster. It wasn’t a potential strike of NFL players or a lockout by management. And it wasn’t a dispute … Continue reading →

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Link Ch. 11 – Native Ads

Posted on October 18, 2014 by Ralph Hanson

Here are some of the native ads we’ve discussed in Mass Communication: Living in a  Media World. Southwest Airlines Rolls Out New ‘Loyalty Goes Both Ways’ Campaign The Atlantic’s Scientology Native Ad

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Link Ch. 10 – A Fish Named Grayson is Playing Pokemon for a National Audience

Posted on October 17, 2014 by Ralph Hanson

As I worked on the fifth edition of Mass Communication: Living in a Media World during the summer of 2014, a fish named Grayson was playing the video games Pokémon Red and Blue on a Game Boy emulator using a motion sensor … Continue reading →

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Link Ch. 9 – NY Times Draws Controversy Calling Shonda Rhimes an “Angry Black Woman”

Posted on October 17, 2014 by Ralph Hanson

The story in the New York Times started out provocatively: When Shonda Rhimes writes her autobiography, it should be called “How to Get Away With Being an Angry Black Woman.” That opening line, and a story that went on to … Continue reading →

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Link Ch. 9 – I Love Lucy

Posted on October 17, 2014 by Ralph Hanson

As I write this in mid-October, 2014 it is hard to know which, if any, of the episodes of the classic TV series I Love Lucy will remain available for free online.  CBS has just announced their new pay service for … Continue reading →

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Link Ch. 8 – D.W. Griffith’s ‘Intolerance’

Posted on October 17, 2014 by Ralph Hanson

Intolerance was D.W. Griffit’s epic followup to Birth of a Nation.  You can now see a nearly 3-hour cut of the film on YouTube.

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Link Ch. 7 – Meet David Sarnoff

Posted on October 16, 2014 by Ralph Hanson

David Sarnoff is one of the most influential people in the foundation of American broadcasting, having  been the president of NBC from the radio era into the days of television.  Here are a couple of great resources on this pioneer: … Continue reading →

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Link Ch. 4 – Young Adult & Children’s Bestsellers

Posted on October 15, 2014 by Ralph Hanson

The New York Times has several bestseller lists that deal with books targeted at children and young adults.  Take a look to see if your favorites are still on the list.  Note that books for children and young adults typically stay … Continue reading →

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Link Ch. 4 – Three Cups of Redemption for Mortenson?

Posted on October 14, 2014 by Ralph Hanson

Greg Mortenson, author of the memoir Three Cups of Tea, faced enormous criticism in 2011 when several investigations turned up evidence that he had fabricated substantial portions of his two books about building schools in Pakistan and Afghanistan. But now, in … Continue reading →

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Link Ch. 2 – Revisiting Dr. Gerbner and TV Violence

Posted on October 10, 2014 by Ralph Hanson

By and large, most people who aren’t media scholars would be hard pressed to name a single media theorist who isn’t Marshall McLuhan. But the one possible exception would be George Gerbner because of his cultivation theory. Dr. Gerbner testified … Continue reading →

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