Category Archives: Chapter 12

Did McDonald’s Twitter Get Hacked or Go Rogue With Trump Dissing Tweet?

The tweet was up and gone from the official McDonald’s Twitter feed within 20 minutes this morning – but for the time it was up, it was a drawing a huge amount of attention: Not surprisingly, McDonald’s quickly posted that … Continue reading

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Dr. King – Be an extremist for love

One of the greatest honors of my life was being invited to speak at the Martin Luther King, Jr. candlelight vigil two years ago at the UNK student union, along with Kevin Chaney, who was then UNK’s women’s basketball coach.  This year’s … Continue reading

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When a celebrity dies, is it ok to do a brand-oriented tweet about it, especially if it’s really clever?

When a celebrity dies and you have a great idea for tweet with a  meme, should you send it out right away? Probably not…  At least that’s the lesson that Cinnabon learned when they tweeted out the image at right following the … Continue reading

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Along with all the commercials, a couple of teams played football, too.

Yesterday was the biggest day of the year for high-profile television advertisements along with a bit of football in between.  As always, the ads attracted praise, condemnation and more than a few head shakes. For me, the strangest and most … Continue reading

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“I need some muscle over here” – The rest of the story

Melissa Click, an assistant professor of communication at University of Missouri’s Department of Communication who became briefly last fall when she called for “some muscle” to help get rid of a student photographer and a videographer covering campus protests, has … Continue reading

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Martin Luther King, Jr. – A brilliant practitioner of public relations (and that’s a good thing!)

One of the greatest honors of my life was being invited to speak at the Martin Luther King, Jr. candlelight vigil last year at the UNK student union, along with Kevin Chaney, who was then UNK’s women’s basketball coach.  This year’s vigil will … Continue reading

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Media Business in the News

Amazon to start selling subscriptions on streaming services to Prime customers. Includes Showtime and Starz. Lebron James signs lifetime deal with Nike Not entirely clear whether it’s his life lifetime or professional lifetime.  Anyway, he’s getting a Michael Jordan level … Continue reading

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Mizzou Protests: Media Attention Is Not A Faucet You Can Turn Off And On

If you follow the same kind of people and media outlets on Twitter as I do, you’ve likely been overwhelmed with the firehose of news and opinions about the events at University of Missouri (Mizzou) over the last few days. … Continue reading

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Thinking about King’s Letter from Birmingham Jail

One of the greatest honors of my life was being invited to speak at the Martin Luther King, Jr. candlelight vigil Monday evening at the UNK student union, along with Kevin Chaney, UNK’s women’s basketball coach. Here’s what I had to say: When … Continue reading

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Link Ch. 12 – Velveeta and the Cheesepocalypse

The news broke the first week of January 2014. Football fans in the heat of the NFL playoffs were facing potential disaster. It wasn’t a potential strike of NFL players or a lockout by management. And it wasn’t a dispute … Continue reading

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