Category Archives: Chapter 12

Is Carnival cruising for a PR bruising?

Posted on February 15, 2013 by admin

Updated By now, virtually everyone in America knows about the mess that is the Carnival cruise ship Triumph.  The ship suffered an engine fire earlier this week that resulted in the ship being without electricity and drifting in the Gulf … Continue reading →

Posted in Chapter 12 | Tagged | 1 Comment

Amazing Media Quotes

Posted on February 6, 2013 by admin

A round up of unexpected things I’ve read recently.  None of these are from The Onion! NPR Station Urges Listeners to Have Sex and Make More Listeners “Chicago’s NPR station, WBEZ, is making a more intimate appeal than usual during … Continue reading →

Posted in Chapter 10, Chapter 12, Chapter 7, Uncategorized | Tagged , , , , | Leave a comment

#1 Party School

Posted on August 22, 2012 by admin

The Princeton Review has continued to release its list of university “honors” this week in an effort to promote its annual college guide.  Most notorious of these is the “Top Party School” list which no university wants to find itself … Continue reading →

Posted in Chapter 12 | Tagged | 1 Comment

Link Ch. 12 – Principles of Crisis Communication from Burson Marsteller

Posted on May 9, 2012 by admin

Perhaps no public relations agency has more of a reputation for dealing with crisis communication than Burson-Marsteller. Here’s a link to what the firm calls the Ten Principles of the New Crisis Communications.

Posted in Book Link, Chapter 12 | Tagged , | Leave a comment

Link Ch. 12 – Exxon Valdez and Deepwater Horizon BP PR Disasters

Posted on May 9, 2012 by admin

Oil giants Exxon and BP have both had oil spill disasters that have proved to be ongoing public relations problems for both companies as well. Here are a pair of articles from the New York Times that analyze how the … Continue reading →

Posted in Book Link, Chapter 12 | Tagged , , , , | Leave a comment

Link Ch. 12 – Domino’s deals with social media crisis

Posted on May 9, 2012 by admin

In April of 2009, Domino’s Pizza faced a restaurant company’s worst nightmare when two employees posted a video showing one of them putting cheese up his nose and then placing it on a sandwich, blowing his nose on a sandwich, … Continue reading →

Posted in Book Link, Chapter 12, Uncategorized | Tagged , , | 2 Comments

Link Ch. 12 – Edward L. Bernays – The Father of Spin

Posted on May 9, 2012 by admin

Not all the history of Edward L. Bernays, one of the founders of modern public relations, is complimentary and positive.  In 1998, Boston Globe reporter Larry Tye wrote a biography of Bernays titled The Father of Spin: Edward L. Bernays … Continue reading →

Posted in Book Link, Chapter 12 | Tagged , , | Leave a comment

Link Ch. 12 – Occupying Public Relations

Posted on May 9, 2012 by admin

Occupy protesters grabbed a lot of public attention in the fall and early winter of 2011. While they were quite effective at gaining media coverage, the Occupiers may have been less effective at getting across their message.  Here are several … Continue reading →

Posted in Book Link, Chapter 12 | Tagged , | Leave a comment

Link Ch. 12 – West Virginia University PR

Posted on May 7, 2012 by admin

Chris Martin is the vice president for university relations at West Virginia University, and as such she has to deal with a range of publics and issues.  Here’s just a sampling. In the spring of 2012, a crew working on … Continue reading →

Posted in Book Link, Chapter 12 | Tagged , | 1 Comment

Good Friday, Dr. King, and the Letter from a Birmingham Jail

Posted on April 6, 2012 by admin

Dr. Martin Luther King Jr. always understood symbolism and that words and actions had to match each other. That’s why he marched and got arrested in Birmingham, Alabama on Good Friday, 1963. While he was jailed there over Holy Week, … Continue reading →

Posted in Book Link, Chapter 12 | Tagged , | Leave a comment