Category Archives: Chapter 12

Along with all the commercials, a couple of teams played football, too.

Yesterday was the biggest day of the year for high-profile television advertisements along with a bit of football in between.  As always, the ads attracted praise, condemnation and more than a few head shakes. For me, the strangest and most … Continue reading

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“I need some muscle over here” – The rest of the story

Melissa Click, an assistant professor of communication at University of Missouri’s Department of Communication who became briefly last fall when she called for “some muscle” to help get rid of a student photographer and a videographer covering campus protests, has … Continue reading

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Martin Luther King, Jr. – A brilliant practitioner of public relations (and that’s a good thing!)

One of the greatest honors of my life was being invited to speak at the Martin Luther King, Jr. candlelight vigil last year at the UNK student union, along with Kevin Chaney, who was then UNK’s women’s basketball coach.  This year’s vigil will … Continue reading

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Media Business in the News

Amazon to start selling subscriptions on streaming services to Prime customers. Includes Showtime and Starz. Lebron James signs lifetime deal with Nike Not entirely clear whether it’s his life lifetime or professional lifetime.  Anyway, he’s getting a Michael Jordan level … Continue reading

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Mizzou Protests: Media Attention Is Not A Faucet You Can Turn Off And On

If you follow the same kind of people and media outlets on Twitter as I do, you’ve likely been overwhelmed with the firehose of news and opinions about the events at University of Missouri (Mizzou) over the last few days. … Continue reading

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Thinking about King’s Letter from Birmingham Jail

One of the greatest honors of my life was being invited to speak at the Martin Luther King, Jr. candlelight vigil Monday evening at the UNK student union, along with Kevin Chaney, UNK’s women’s basketball coach. Here’s what I had to say: When … Continue reading

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Link Ch. 12 – Velveeta and the Cheesepocalypse

The news broke the first week of January 2014. Football fans in the heat of the NFL playoffs were facing potential disaster. It wasn’t a potential strike of NFL players or a lockout by management. And it wasn’t a dispute … Continue reading

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NFL & Sponsor Trouble – Part 2

Another day, another look at the National Football League’s violence against women and children crisis: Minnesota Vikings initially reinstate Peterson, then ban him from all team activities According to the Washington Post, the Vikings have banned Adrian Peterson from participating … Continue reading

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When the sponsors get involved, you know the NFL is in trouble

If you’ve been paying any attention to sports news for the last couple of weeks, you know that the NFL has a crisis on its hands.  A crisis of star players who have been caught committing a range of violent … Continue reading

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Questions Worth Asking (Maybe)

Has the University of Illinois repealed the First Amendment for its faculty? New tenured prof gets contract dropped over “vulgar and insulting” tweets. What can marketers learn from the Ice Bucket Challenge? Make it fun. Make it easy. Make it … Continue reading

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