One of the great challenges these days for advertisers is managing to cut through the clutter of non-programming messages to grab the attention of viewers, yet still projecting a positive brand image. That’s what we’re going to be looking at with the following sets of commercials:
Which of these better tells the story of the product?
- Bud Light with Lime
Two markets for small SUVS
Different people respond to different messages. Look at how these two commercials for small SUVs target two very different buyers:
And finally… This PSA on melanoma awareness brings a certain level of humor to a very serious issue: