Link Ch. 11 – Native Ads

Here are some of the native ads we’ve discussed in Mass Communication: Living in a  Media World.

Southwest Airlines Rolls Out New ‘Loyalty Goes Both Ways’ Campaign

The Atlantic’s Scientology Native Ad

Atlantic's Scientology Native Ad

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Porn and New Technology

“I was disappointed that pornography got to the Net. But I’ve come to learn that pornographers are almost always the first ones to adopt new technology. If there is a new way of distributing their product, they’ll find it.”

-Vint Cerf, one of the Internet’s creators

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Link Ch. 10 – A Fish Named Grayson is Playing Pokemon for a National Audience

As I worked on the fifth edition of Mass Communication: Living in a Media World during the summer of 2014, a fish named Grayson was playing the video games Pokémon Red and Blue on a Game Boy emulator using a motion sensor aimed at his fish tank. Each area of the tank is assigned to a different Game Boy button, and as he swims into the area, the button is triggered. That a pair of technically oriented college students in New York would rig some equipment to allow their fish to randomly play a video game is not surprising. It’s the kind of hack that might seem reasonable on a late Friday night. The fact that as many as 22,000 people at a time would watch the fish play Pokémon using the video game streaming service Twitch is kind of amazing.

Should you join in on the party, you will see a divided screen showing the Pokémon game on the left, the swimming fish with the control grid imposed over it in the center, and a chat session on the right where viewers either try to kibitz the fish or proclaim that he is dead. (The fish’s owners point out continually that Grayson isn’t dead; he’s just sleeping.)

Watch live video from FishPlaysPokemon on www.twitch.tv

Catherine Moresco and Patrick Facheris, Grayson’s owners, were likely inspired by the efforts of an anonymous Australian gamer who rigged the fifteen-year-old Game Boy game Pokémon Red to be played by the inhabitants of the stream’s chat room. At its peak, as many as 75,000 people at a time were inputting controller commands with text comments. The stream differs from most of the video game viewing that takes place on Twitch because it combines the sport of watching someone play a video game on Twitch.tv with actually participating in the progress of the game.

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Link Ch. 9 – NY Times Draws Controversy Calling Shonda Rhimes an “Angry Black Woman”

The story in the New York Times started out provocatively:

When Shonda Rhimes writes her autobiography, it should be called “How to Get Away With Being an Angry Black Woman.”

That opening line, and a story that went on to note that actress Viola Davis, who stars in Rhimes’ TV series “How To Get Away With Murder,” is “older, darker-skinned and less classically beautiful” than Olivia Washington, who stars in another Rhimes show, “Scandal.”

A pair of lengthy articles from NY Times public editor Margaret Sullivan quotes extensively from reader criticism of the article, that she says is righty deserved.

Read the article and the two responses from the public editor so you can form your own opinion.  Does the writer, a white male, treat Rhimes the same way he would have treated a white male?  What things are the critics sensitive about?  How do you feel about how the author defends himself?

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Link Ch. 9 – I Love Lucy

As I write this in mid-October, 2014 it is hard to know which, if any, of the episodes of the classic TV series I Love Lucy will remain available for free online.  CBS has just announced their new pay service for streaming content, and they may or may not force all of the free copies of Lucy off the web.

In the mean time, here’s a link to several episodes of I Love Lucy from Hulu.

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Box Office Mojo mysteriously disappears/reappears

Box Office Mojo, the source of endless movie box office financial statistics, disappeared for a couple of days in mid-October 2014, prompting speculation that the site had been absorbed into IMDb.com, which owns BOM. But then it just as mysteriously re-appeared. And no one will say what happened. Hmmm….

Me, I’m looking for Benjamin Linus and the island from Lost.

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Link Ch. 8 – D.W. Griffith’s ‘Intolerance’

Intolerance was D.W. Griffit’s epic followup to Birth of a Nation.  You can now see a nearly 3-hour cut of the film on YouTube.

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Link Ch. 7 – Meet David Sarnoff

David Sarnoff is one of the most influential people in the foundation of American broadcasting, having  been the president of NBC from the radio era into the days of television.  Here are a couple of great resources on this pioneer:

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Link Ch. 4 – Young Adult & Children’s Bestsellers

The New York Times has several bestseller lists that deal with books targeted at children and young adults.  Take a look to see if your favorites are still on the list.  Note that books for children and young adults typically stay on the bestseller lists longer than adult books do.

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Link Ch. 4 – Three Cups of Redemption for Mortenson?

Greg Mortenson, author of the memoir Three Cups of Tea, faced enormous criticism in 2011 when several investigations turned up evidence that he had fabricated substantial portions of his two books about building schools in Pakistan and Afghanistan.

But now, in 2014, he is working to redeem that tarnished reputation.  According to a story from the Washington Post, Mortenson is now back in Asia trying to get schools back on track.  You can read the whole story here.

You can read more background on Mortenson and others who have fabricated memoirs here.

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