Tag Archives: advertising

Link Ch. 11 – Native Ads

Here are some of the native ads we’ve discussed in Mass Communication: Living in a  Media World. Southwest Airlines Rolls Out New ‘Loyalty Goes Both Ways’ Campaign The Atlantic’s Scientology Native Ad

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Questions Worth Asking (Maybe)

Has the University of Illinois repealed the First Amendment for its faculty? New tenured prof gets contract dropped over “vulgar and insulting” tweets. What can marketers learn from the Ice Bucket Challenge? Make it fun. Make it easy. Make it … Continue reading

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Link Ch. 11 – Creativity, Tastelessness, and Grabbing the Advertising Audience

In advertising, a tension often exists between creativity and salesmanship.  An ad may do a great job of grabbing people’s attention and generating talk, but if the ad doesn’t have a solid sales message, consumers will not remember the product or … Continue reading

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Questions Worth Asking (Maybe)

Where the heck have you been the last few weeks? Sorry for the lack of updates!  It’s been crazy during the end of this semester. But I hope to be back to posting regularly now. What did the future look … Continue reading

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Cutting through the clutter while maintaining brand image

One of the great challenges these days for advertisers is managing to cut through the clutter of non-programming messages to grab the attention of viewers, yet still projecting a positive brand image.  That’s what we’re going to be looking at … Continue reading

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Super Bowl 2014 Media News Roundup

So the 2014 Super Bowl was played last Sunday.  Seattle schooled Denver pretty decisively, and by most accounts it was not a particularly good year for the commercials.  I can’t say definitively, as I didn’t watch it. (I’m not going … Continue reading

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Questions Worth Asking (Maybe)

What do midwestern tabloid newspapers put on their covers when they are tired of snow and cold? Why, puppies, of course!!!  Is America facing a Velveeta shortage heading into the NFL playoff season? And if so, whatever will we do … Continue reading

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The Weight Loss Secret The Media Won’t Tell You!

No, this isn’t about how to lose 20 pounds while eating hot fudge sundaes. And it’s not about the cabbage soup diet. And it’s not about how eating the right kinds of proteins will “burn your fat.” (Really, there aren’t … Continue reading

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Questions Worth Asking (Maybe)

Who has America’s oldest college newspaper? At least eight different papers claim the title.  Of course, each paper uses its own standard to determine the “oldest.”  (Thanks to College Media Matters from the Associated Collegiate Press) How sexist were ads … Continue reading

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Is this a better approach for advertising beer?

Beer advertisers have been taking a fair amount of heat lately for producing messages that are sophomoric at best and brand damaging at worst.  These ads are criticized for promoting over consumption of lousy beer to under age or barely … Continue reading

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