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Monthly Archives: May 2014
Link Ch. 11 – Creativity, Tastelessness, and Grabbing the Advertising Audience
In advertising, a tension often exists between creativity and salesmanship. An ad may do a great job of grabbing people’s attention and generating talk, but if the ad doesn’t have a solid sales message, consumers will not remember the product or … Continue reading
Posted in Book Link, Chapter 11
Tagged advertising, ethics
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