Link Ch. 12 – Domino’s deals with social media crisis

In April of 2009, Domino’s Pizza faced a restaurant company’s worst nightmare when two employees posted a video showing one of them putting cheese up his nose and then placing it on a sandwich, blowing his nose on a sandwich, and farting on a sandwich.  Once the video was posted on YouTube, it spread rapidly through Twitter and other social media,

Although the original video is no longer available online, here is a story from the Today show about the case that highlights some of the worst moments of the video:

Domino’s attempted to respond quickly and responsibly, but the video spread so fast that it was hard for them to deal with the damage it had done.  Here’s the response the president of Domino’s posted to YouTube:

You can also view an edited version of the original video here.