Tag Archives: public relations

Dr. King urged us all to be extremists for love and justice, not for hate

One of the greatest honors of my life was being invited to speak at the Martin Luther King, Jr. candlelight vigil several years ago at the UNK student union, along with Kevin Chaney, who was then UNK’s women’s basketball coach.  This year’s … Continue reading

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Nike, Colin Kaepernick, Politics & Social Media

There’s been an ongoing battle going on in social media for the year or so over the meaning of Colin Kaepernick’s kneeling during the national anthem to protest police violence against black men and the fact that he has not … Continue reading

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Teaching Integrated Marketing Communication with Coca-Cola Freestyle

We were talking about Integrated Marketing Communication (IMC) in class this morning, and we used this video of Scott Cuppari, global marketing director for Coca-Cola Freestyle talking to students at the 2015 PRSSA National Conference. Scott is a grad of … Continue reading

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Remembering Dr. King – “Will we be extremists for hate or for love?”

One of the greatest honors of my life was being invited to speak at the Martin Luther King, Jr. candlelight vigil three years ago at the UNK student union, along with Kevin Chaney, who was then UNK’s women’s basketball coach.  This year’s … Continue reading

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And now you know… the rest of the story

Followup to several stories we’ve been talking about here: No Kidding! United dragging report: “Our review shows that many things went wrong that day.”  United had a terrible few days a couple of weeks ago when they ended up having airport … Continue reading

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Pepsi, United, and Sean Spicer in a race to see who can be worst at PR

UPDATE: Special new United nasty message to full fare first class passenger. Presented with little further commentary, tweets explaining why Pepsi, United Airlines, and the Trump administration have had a bad week in communicating with their publics: It started with Pepsi and … Continue reading

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When a celebrity dies, is it ok to do a brand-oriented tweet about it, especially if it’s really clever?

When a celebrity dies and you have a great idea for tweet with a  meme, should you send it out right away? Probably not…  At least that’s the lesson that Cinnabon learned when they tweeted out the image at right following the … Continue reading

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Martin Luther King, Jr. – A brilliant practitioner of public relations (and that’s a good thing!)

One of the greatest honors of my life was being invited to speak at the Martin Luther King, Jr. candlelight vigil last year at the UNK student union, along with Kevin Chaney, who was then UNK’s women’s basketball coach.  This year’s vigil will … Continue reading

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Thinking about King’s Letter from Birmingham Jail

One of the greatest honors of my life was being invited to speak at the Martin Luther King, Jr. candlelight vigil Monday evening at the UNK student union, along with Kevin Chaney, UNK’s women’s basketball coach. Here’s what I had to say: When … Continue reading

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NFL & Sponsor Trouble – Part 2

Another day, another look at the National Football League’s violence against women and children crisis: Minnesota Vikings initially reinstate Peterson, then ban him from all team activities According to the Washington Post, the Vikings have banned Adrian Peterson from participating … Continue reading

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