Category Archives: Chapter 12

How Lin-Manuel Miranda helped boost a tweet about insulin in Puerto Rico

The one thing you need to know about me as I tell this story is that I’m an insulin-dependent diabetic. My pancreas checked out several years ago and no longer does much.  Which means that I have to manually control … Continue reading

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MLK’s “Letter From A Birmingham Jail” is still relevant today

Over the last couple of days, Martin Luther King, Jr.’s “Letter from a Birmingham Jail” has been getting lots of mention on Twitter and other social media in reaction to the NFL players and management participating in the #takeaknee protests. … Continue reading

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“Let Freedom Ring…” ‘I have a dream’ speech was 54 years ago today

“And if America is to be a great nation this must become true. So let freedom ring from the prodigious hilltops of New Hampshire. Let freedom ring from the mighty mountains of New York. Let freedom ring from the heightening … Continue reading

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And now you know… the rest of the story

Followup to several stories we’ve been talking about here: No Kidding! United dragging report: “Our review shows that many things went wrong that day.”  United had a terrible few days a couple of weeks ago when they ended up having airport … Continue reading

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Did McDonald’s Twitter Get Hacked or Go Rogue With Trump Dissing Tweet?

The tweet was up and gone from the official McDonald’s Twitter feed within 20 minutes this morning – but for the time it was up, it was a drawing a huge amount of attention: Not surprisingly, McDonald’s quickly posted that … Continue reading

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Dr. King – Be an extremist for love

One of the greatest honors of my life was being invited to speak at the Martin Luther King, Jr. candlelight vigil two years ago at the UNK student union, along with Kevin Chaney, who was then UNK’s women’s basketball coach.  This year’s … Continue reading

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When a celebrity dies, is it ok to do a brand-oriented tweet about it, especially if it’s really clever?

When a celebrity dies and you have a great idea for tweet with a  meme, should you send it out right away? Probably not…  At least that’s the lesson that Cinnabon learned when they tweeted out the image at right following the … Continue reading

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Along with all the commercials, a couple of teams played football, too.

Yesterday was the biggest day of the year for high-profile television advertisements along with a bit of football in between.  As always, the ads attracted praise, condemnation and more than a few head shakes. For me, the strangest and most … Continue reading

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“I need some muscle over here” – The rest of the story

Melissa Click, an assistant professor of communication at University of Missouri’s Department of Communication who became briefly last fall when she called for “some muscle” to help get rid of a student photographer and a videographer covering campus protests, has … Continue reading

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Martin Luther King, Jr. – A brilliant practitioner of public relations (and that’s a good thing!)

One of the greatest honors of my life was being invited to speak at the Martin Luther King, Jr. candlelight vigil last year at the UNK student union, along with Kevin Chaney, who was then UNK’s women’s basketball coach.  This year’s vigil will … Continue reading

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