Here are a number of interesting followup articles on the success (or lack-thereof) for the Sunday’s Super Bowl ads:
- Chicago Tribune reviews the Himalayan Restaurant featured in the controversial Groupon ad.
The fish curry is ok, but not amazing. - Chicago Tribune – Groupon ads intended to skewer pompous, celebrity PSAs
But early social media reaction was really negative. - Nielsen Wire – Top ads from Super Bowl Sunday
Chevy’s “Wild Ride” was the most watched ad, while Volkswagen’s Little Darth Vader was the most popular. But the Doritos, Budwiser, and Pepsi ads were the most recalled. Really good stats here on differences between likability and recall. Must read. - Advertising Age – Everybody loves Little Darth, but they don’t remember what the ad was for
This was exactly the reaction my media literacy students had. Loved the commercial, couldn’t remember who it was for. This is a central challenge – how do you attract an audience and still get your brand message across? It seems to me that while the new Beetle ad wasn’t as clever and cute, it had a clear brand message long before the product name came up.
And finally, Dallas Maverick’s owner Mark Cuban on why nobody cared or complained about the Super Bowl not being available in 3D.
Up next – deconstructing the Eminem / Chrsyler ad.