Google’s goes conventional with ‘Sophie’ ad for Chrome

Google has a new television ad for its Chrome web browser that is quite charming:

Long-time tech journalist Steven Levy (author of the 80s computer classic Hackers) has an interesting analysis of the ad.  He notes that while the ad is based on a true story of a father writing notes for his daughter to see in the future, the ad features models/actors, not the real people.

So? you ask.  Well, Google had previously stated that it didn’t use models in ads.  It wasn’t going to be conventional.  But as Levy points out, Google may have finally reached a point that it has to be conventional.

Because after all, as Truth 3 states: Everything from the margin moves to the center.

Bonus Video — Google’s 2010 Super Bowl commercial (without any actors):

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