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Monthly Archives: May 2012
Link Ch. 7 – PlainFire chases the musical long tail
Parker Loghry is a sophomore organizational communication major at the University of Nebraska at Kearney. He grew up in St. Libory, Nebraska, a town he describes as having “a hundred people, two bars, and one gas station.” So of course … Continue reading
Posted in Book Link, Chapter 7
Tagged long tail media, music
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Link Ch. 12 – Principles of Crisis Communication from Burson Marsteller
Perhaps no public relations agency has more of a reputation for dealing with crisis communication than Burson-Marsteller. Here’s a link to what the firm calls the Ten Principles of the New Crisis Communications.
Posted in Book Link, Chapter 12
Tagged crisis communication, public relations
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Link Ch. 12 – Exxon Valdez and Deepwater Horizon BP PR Disasters
Oil giants Exxon and BP have both had oil spill disasters that have proved to be ongoing public relations problems for both companies as well. Here are a pair of articles from the New York Times that analyze how the … Continue reading
Posted in Book Link, Chapter 12
Tagged BP, crisis communication, Exxon, oil spills, public relations
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Link Ch. 12 – Domino’s and Pizza Hut deal with social media crisis
In April of 2009, Domino’s Pizza faced a restaurant company’s worst nightmare when two employees posted a video showing one of them putting cheese up his nose and then placing it on a sandwich, blowing his nose on a sandwich, … Continue reading
Posted in Book Link, Chapter 12
Tagged domino's, Pizza Hut, public relations, social media
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Link Ch. 12 – Edward L. Bernays – The Father of Spin
Not all the history of Edward L. Bernays, one of the founders of modern public relations, is complimentary and positive. In 1998, Boston Globe reporter Larry Tye wrote a biography of Bernays titled The Father of Spin: Edward L. Bernays … Continue reading
Posted in Book Link, Chapter 12
Tagged Bernays, C-SPAN, public re
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Link Ch. 12 – Occupying Public Relations
Occupy protesters grabbed a lot of public attention in the fall and early winter of 2011. While they were quite effective at gaining media coverage, the Occupiers may have been less effective at getting across their message. Here are several … Continue reading
Posted in Book Link, Chapter 12
Tagged Occupy, public relations
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Link Ch. 12 – West Virginia University PR
Chris Martin is the vice president for university relations at West Virginia University, and as such she has to deal with a range of publics and issues. Here’s just a sampling. In the spring of 2012, a crew working on … Continue reading