Univision is winning the summer

Remember back in March when I noted that Spanish-language broadcast television network Univision had finished fourth in the February sweeps among adults age 18-49?  Well, for the last three weeks, Univision has been winning with that prized audience.

At a time of year when the broadcast networks are showing either reruns or cheap reality shows (Big Brother, anyone?), NPR notes that Univision has been drawing big audiences with important soccer games and popular telenovela serial stories (limited run soap operas).

I’ve been noting for several years now that Univision has slowly but surely been converting the Big Four networks (ABC, CBS, NBC, Fox) into the Big Five.  And if we were to stick with the Big Four, it wouldn’t be Univision that would be excluded.

Jennifer Lopez and Pittbull on Univision award show

 

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