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Author Archives: Ralph Hanson
Links Ch. 11 – Claims of Subliminal Advertising
Despite absolutely no credible evidence that subliminal advertising is effective or exists, it’s a popular belief that it does exist and is effective. (Please note – This doesn’t mean that sex doesn’t sell. It’s just not subliminal.) Here’s link with examples … Continue reading
Posted in Book Link, Chapter 11
Tagged advertising, Hoaxes, Secret 6, subliminal advertising, Truth 6
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Link Ch. 11 – Apple’s Super Bowl 1984 Commercial
Many people consider this commercial that introduced the Apple Macintosh during the 1984 Super Bowl to be the greatest commercial ever made. Maybe. But it’s certainly the ad that created that the Super Bowl was as much about great ads … Continue reading
Link Ch. 11 – Coca Cola’s “I’d Like To Teach The World To Sing”
The Coke jingle “I’d Like To Teach The World To Sing” actually became a hit song back in the 1970s. Bonus Video Coke attracted both praise and controversy when they ran a Super Bowl ad in 2014 featuring the song … Continue reading
Link Ch. 11 – McDonald’s Urban Marketing
McDonald’s had a lot of luck reaching out to the African American community back in 2008 with it’s McNugget Love ad, even though some consumers found it offensive or annoying. (Hey, it’s a McDonald’s commercial!) Are ads like this the … Continue reading
Link Ch. 11 – Getting Creative With Outdoor Ads
Billboards and other forms of outdoor advertising don’t always get a lot of respect, but they can be incredibly creative. Here’s a few examples of cool outdoor ads: Web Urbanist: 15 Clever and Creative Billboard Advertising Campaigns Everything from razor … Continue reading
Link Ch. 11 – Meet David Ogilvy
David Ogilvy is one of the most recognizable names in American advertising, founding one of the leading agencies in America, and having been involved in some of the great advertising campaigns. Find out a bit more about him here: David … Continue reading
Link Ch. 11 – Where’s the Beef? Then and now
I would argue that for me, Wendy’s “Where’s the beef?” campaign generated the best advertising catch phrase of my lifetime. In fact, it’s good enough that Wendy’s revived it 30 years later! Here’s a couple of examples: Reintroducing “Where’s the … Continue reading
Link Ch. 7 – PlainFire chases the musical long tail
Parker Loghry is a sophomore organizational communication major at the University of Nebraska at Kearney. He grew up in St. Libory, Nebraska, a town he describes as having “a hundred people, two bars, and one gas station.” So of course … Continue reading