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Tag Archives: catch phrases
Link Ch. 11 – Where’s the Beef? Then and now
I would argue that for me, Wendy’s “Where’s the beef?” campaign generated the best advertising catch phrase of my lifetime. In fact, it’s good enough that Wendy’s revived it 30 years later! Here’s a couple of examples: Reintroducing “Where’s the … Continue reading
Posted in Book Link, Chapter 11
Tagged advertising, catch phrases, Wendy's
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