Tag Archives: clutter

Cutting through the clutter while maintaining brand image

Posted on April 7, 2014 by Ralph Hanson

One of the great challenges these days for advertisers is managing to cut through the clutter of non-programming messages to grab the attention of viewers, yet still projecting a positive brand image.  That’s what we’re going to be looking at … Continue reading →

Posted in Chapter 11, Pre-class video | Tagged , , | Comments Off on Cutting through the clutter while maintaining brand image