Tag Archives: Super Bowl

Why I’m Bored With Super Bowl Ads

Posted on February 4, 2013 by admin

It pains me to say this, but I’m bored with Super Bowl advertising. Instead of being innovative, exciting, new and different, they mostly have a predictable sameness to them. This supercut of Super Bowl ads posted over at Deadspin highlights … Continue reading →

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Oreo’s social media blackout ad was hit of 2013 Super Bowl

Posted on February 4, 2013 by admin

When the lights went out on the Super Bowl Sunday, Raven’s coach John Harbaugh looked a bit upset about his team losing its momentum.  And the big advertisers like Coke and and Pepsi didn’t like having their carefully planned series … Continue reading →

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When Super Bowls Turn Naughty – Do We Care?

Posted on February 4, 2013 by admin

During the 2004 Super Bowl, singer Janet Jackson exposed her nipple for 9/16ths of a second, resulting in 8 years of litigation over whether CBS would have to pay a $500,000 fine for the “fleeting nudity.”  In the end, courts … Continue reading →

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Link Ch. 11 – Apple’s Super Bowl 1984 Commercial

Posted on May 16, 2012 by admin

Many people consider this commercial that introduced the Apple Macintosh during the 1984 Super Bowl to be the greatest commercial ever made.  Maybe.  But it’s certainly the ad that created that the Super Bowl was as much about great ads … Continue reading →

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Super Bowl 2012

Posted on February 6, 2012 by admin

A round up of commentary on advertising from Sunday’s Super Bowl.  More tomorrow. Ad Age – Which commercials did best on social media?Beckham did best. Mother Jones & Storify – Which ads got not-so-great Twitter attention? A number of rather … Continue reading →

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Link Ch. 3 & 9 – Janet Jackson’s Wardrobe Malfunction

Posted on January 21, 2012 by admin

Will the court case over Janet Jackson’s 9/16ths of second of nipple exposure ever end? ANSWER – Yes, the case ended on June 29, 2012, when the Supreme Court declined to review a lower court decision throwing out the fine. … Continue reading →

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Link Ch. 1 – Are FCC Indecency Rules Still Relevant in New Media Age?

Posted on December 16, 2011 by admin

FCC indecency rules (or at least enforcement of them) has varied greatly over the years, but ever since Janet Jackson’s 5/16ths of a second nipple exposure, the FCC has been adopting a “zero tolerance” policy.  But does fight against fleeting … Continue reading →

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Nancy Grace pulls a Janet Jackson

Posted on September 27, 2011 by admin

Tonight on Dancing With The Stars Nancy Grace pulled an accidental Janet Jackson Super Bowl move.  Not only did she expose the same part of her anatomy Miss Jackson did, she did it for more than twice as long (close … Continue reading →

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Denny’s and IMC

Posted on April 6, 2011 by admin

In the advertising chapter of my book Mass Communication: Living in a Media World, I talk about the Integrated Marketing Communication campaign that Denny’s started back in 2009 to build its brand among lapsed and infrequent customers.  They put together … Continue reading →

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Deconstructing the Eminem / Chrysler Commercial

Posted on February 15, 2011 by admin

Although it was neither the most watched nor the most remembered, for me the 2-minute long Eminem / Chrysler / Detroit ad was by far the best of the Super Bowl commercials.  Why?  It told a compelling story in a … Continue reading →

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