Tag Archives: Super Bowl

Link Ch. 11 – Apple’s Super Bowl 1984 Commercial

Many people consider this commercial that introduced the Apple Macintosh during the 1984 Super Bowl to be the greatest commercial ever made.  Maybe.  But it’s certainly the ad that created that the Super Bowl was as much about great ads … Continue reading

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Super Bowl 2012

A round up of commentary on advertising from Sunday’s Super Bowl.  More tomorrow. Ad Age – Which commercials did best on social media?Beckham did best. Mother Jones & Storify – Which ads got not-so-great Twitter attention? A number of rather … Continue reading

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Link Ch. 3 & 9 – Janet Jackson’s Wardrobe Malfunction

Will the court case over Janet Jackson’s 9/16ths of second of nipple exposure ever end? Note: Both of the videos in this post contain very brief nudity originally broadcast on network television. Probably not.  Because, you know, that fraction of … Continue reading

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Link Ch. 1 – Are FCC Indecency Rules Still Relevant in New Media Age?

FCC indecency rules (or at least enforcement of them) has varied greatly over the years, but ever since Janet Jackson’s 5/16ths of a second nipple exposure, the FCC has been adopting a “zero tolerance” policy.  But does fight against fleeting … Continue reading

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Nancy Grace pulls a Janet Jackson

Tonight on Dancing With The Stars Nancy Grace pulled an accidental Janet Jackson Super Bowl move.  Not only did she expose the same part of her anatomy Miss Jackson did, she did it for more than twice as long (close … Continue reading

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Denny’s and IMC

In the advertising chapter of my book Mass Communication: Living in a Media World, I talk about the Integrated Marketing Communication campaign that Denny’s started back in 2009 to build its brand among lapsed and infrequent customers.  They put together … Continue reading

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Deconstructing the Eminem / Chrysler Commercial

Although it was neither the most watched nor the most remembered, for me the 2-minute long Eminem / Chrysler / Detroit ad was by far the best of the Super Bowl commercials.  Why?  It told a compelling story in a … Continue reading

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Return to Super Bowl Advertising

Here are a number of interesting followup articles on the success (or lack-thereof)  for the Sunday’s Super Bowl ads: Chicago Tribune reviews the Himalayan Restaurant featured in the controversial Groupon ad. The fish curry is ok, but not amazing. Chicago … Continue reading

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Another great national anthem

Here’s Straight, No Chaser doing the national anthem at Soldiers Field before the Packers/Bears game.  Another brilliant rendition:

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Super Bowl – The Day After

The nation’s most important day for television advertising has passed, a football game got played, and now the analysis begins.  Here’s a few thoughts on yesterday’s event: In my mind, and many others, the one clearly best commercial of the … Continue reading

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