Tag Archives: Super Bowl

Pre-Class Video: Ten Year Anniversary of the “Wardrobe Malfunction”

Ten years ago, singer Janet Jackson exposed her breast for 9/16ths of a second.  As a result, broadcast network CBS was threatened with a fine of more than half a million dollars and a near-decade long battle over what could … Continue reading

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Why I’m Bored With Super Bowl Ads

It pains me to say this, but I’m bored with Super Bowl advertising. Instead of being innovative, exciting, new and different, they mostly have a predictable sameness to them. This supercut of Super Bowl ads posted over at Deadspin highlights … Continue reading

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Oreo’s social media blackout ad was hit of 2013 Super Bowl

When the lights went out on the Super Bowl Sunday, Raven’s coach John Harbaugh looked a bit upset about his team losing its momentum.  And the big advertisers like Coke and and Pepsi didn’t like having their carefully planned series … Continue reading

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When Super Bowls Turn Naughty – Do We Care?

During the 2004 Super Bowl, singer Janet Jackson exposed her nipple for 9/16ths of a second, resulting in 8 years of litigation over whether CBS would have to pay a $500,000 fine for the “fleeting nudity.”  In the end, courts … Continue reading

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Link Ch. 11 – Apple’s Super Bowl 1984 Commercial

Many people consider this commercial that introduced the Apple Macintosh during the 1984 Super Bowl to be the greatest commercial ever made.  Maybe.  But it’s certainly the ad that created that the Super Bowl was as much about great ads … Continue reading

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Super Bowl 2012

A round up of commentary on advertising from Sunday’s Super Bowl.  More tomorrow. Ad Age – Which commercials did best on social media?Beckham did best. Mother Jones & Storify – Which ads got not-so-great Twitter attention? A number of rather … Continue reading

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Link Ch. 3 & 9 – Janet Jackson’s Wardrobe Malfunction

Will the court case over Janet Jackson’s 9/16ths of second of nipple exposure ever end? ANSWER – Yes, the case ended on June 29, 2012, when the Supreme Court declined to review a lower court decision throwing out the fine. … Continue reading

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Link Ch. 1 – Are FCC Indecency Rules Still Relevant in New Media Age?

FCC indecency rules (or at least enforcement of them) has varied greatly over the years, but ever since Janet Jackson’s 5/16ths of a second nipple exposure, the FCC has been adopting a “zero tolerance” policy.  But does fight against fleeting … Continue reading

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Nancy Grace pulls a Janet Jackson

Tonight on Dancing With The Stars Nancy Grace pulled an accidental Janet Jackson Super Bowl move.  Not only did she expose the same part of her anatomy Miss Jackson did, she did it for more than twice as long (close … Continue reading

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Denny’s and IMC

In the advertising chapter of my book Mass Communication: Living in a Media World, I talk about the Integrated Marketing Communication campaign that Denny’s started back in 2009 to build its brand among lapsed and infrequent customers.  They put together … Continue reading

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