Tag Archives: IMC

Teaching Integrated Marketing Communication with Coca-Cola Freestyle

Posted on April 4, 2018 by Ralph Hanson

We were talking about Integrated Marketing Communication (IMC) in class this morning, and we used this video of Scott Cuppari, global marketing director for Coca-Cola Freestyle talking to students at the 2015 PRSSA National Conference. Scott is a grad of … Continue reading →

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Link Ch. 12 – Velveeta and the Cheesepocalypse

Posted on October 18, 2014 by Ralph Hanson

The news broke the first week of January 2014. Football fans in the heat of the NFL playoffs were facing potential disaster. It wasn’t a potential strike of NFL players or a lockout by management. And it wasn’t a dispute … Continue reading →

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Super Bowl 2014 Media News Roundup

Posted on February 5, 2014 by Ralph Hanson

So the 2014 Super Bowl was played last Sunday.  Seattle schooled Denver pretty decisively, and by most accounts it was not a particularly good year for the commercials.  I can’t say definitively, as I didn’t watch it. (I’m not going … Continue reading →

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Denny’s and IMC

Posted on April 6, 2011 by Ralph Hanson

In the advertising chapter of my book Mass Communication: Living in a Media World, I talk about the Integrated Marketing Communication campaign that Denny’s started back in 2009 to build its brand among lapsed and infrequent customers.  They put together … Continue reading →

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