Author Archives: Ralph Hanson

Link Ch. 11 – Ad Council Public Service Ads

Posted on May 13, 2012 by Ralph Hanson

Here’s a collection of several prominent public service ads produced by the Advertising Council” 1971 – Crying Indian anti-pollution campaign The United Negro College Fund McGruff the Crime Dog  

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Link Ch. 7 – PlainFire chases the musical long tail

Posted on May 10, 2012 by Ralph Hanson

Parker Loghry is a sophomore organizational communication major at the University of Nebraska at Kearney. He grew up in St. Libory, Nebraska, a town he describes as having “a hundred people, two bars, and one gas station.”  So of course … Continue reading →

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Link Ch. 12 – Principles of Crisis Communication from Burson Marsteller

Posted on May 9, 2012 by Ralph Hanson

Perhaps no public relations agency has more of a reputation for dealing with crisis communication than Burson-Marsteller. Here’s a link to what the firm calls the Ten Principles of the New Crisis Communications.

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Link Ch. 12 – Exxon Valdez and Deepwater Horizon BP PR Disasters

Posted on May 9, 2012 by Ralph Hanson

Oil giants Exxon and BP have both had oil spill disasters that have proved to be ongoing public relations problems for both companies as well. Here are a pair of articles from the New York Times that analyze how the … Continue reading →

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Link Ch. 12 – Domino’s and Pizza Hut deal with social media crisis

Posted on May 9, 2012 by Ralph Hanson

In April of 2009, Domino’s Pizza faced a restaurant company’s worst nightmare when two employees posted a video showing one of them putting cheese up his nose and then placing it on a sandwich, blowing his nose on a sandwich, … Continue reading →

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Link Ch. 12 – Edward L. Bernays – The Father of Spin

Posted on May 9, 2012 by Ralph Hanson

Not all the history of Edward L. Bernays, one of the founders of modern public relations, is complimentary and positive.  In 1998, Boston Globe reporter Larry Tye wrote a biography of Bernays titled The Father of Spin: Edward L. Bernays … Continue reading →

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Link Ch. 12 – Occupying Public Relations

Posted on May 9, 2012 by Ralph Hanson

Occupy protesters grabbed a lot of public attention in the fall and early winter of 2011. While they were quite effective at gaining media coverage, the Occupiers may have been less effective at getting across their message.  Here are several … Continue reading →

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Link Ch. 12 – West Virginia University PR

Posted on May 7, 2012 by Ralph Hanson

Chris Martin is the vice president for university relations at West Virginia University, and as such she has to deal with a range of publics and issues.  Here’s just a sampling. In the spring of 2012, a crew working on … Continue reading →

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Questions Worth Asking (Maybe)

Posted on April 24, 2012 by Ralph Hanson

Will the fallout ever end for the Brits with the Murdoch/News Corp. scandals? That would be a big no.  Latest word is that British Culture Minister Jeremy Hunt is going end his political career for helping News Corp. take full … Continue reading →

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Link Ch. 9 – Univision and telenovelas

Posted on April 22, 2012 by Ralph Hanson

Telenovelas, the Spanish-language (and Portuguese) soap operas that are so popular throughout Central and South American have found a home in the United States on the Univision Spanish-langauge broadcast network. Univision has the fifth-largest audience for a broadcast network in … Continue reading →

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