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Category Archives: Book Link
Link Ch. 12 – Velveeta and the Cheesepocalypse
The news broke the first week of January 2014. Football fans in the heat of the NFL playoffs were facing potential disaster. It wasn’t a potential strike of NFL players or a lockout by management. And it wasn’t a dispute … Continue reading
Link Ch. 11 – Native Ads
Here are some of the native ads we’ve discussed in Mass Communication: Living in a Media World. Southwest Airlines Rolls Out New ‘Loyalty Goes Both Ways’ Campaign The Atlantic’s Scientology Native Ad
Link Ch. 10 – A Fish Named Grayson is Playing Pokemon for a National Audience
As I worked on the fifth edition of Mass Communication: Living in a Media World during the summer of 2014, a fish named Grayson was playing the video games Pokémon Red and Blue on a Game Boy emulator using a motion sensor … Continue reading
Link Ch. 9 – NY Times Draws Controversy Calling Shonda Rhimes an “Angry Black Woman”
The story in the New York Times started out provocatively: When Shonda Rhimes writes her autobiography, it should be called “How to Get Away With Being an Angry Black Woman.” That opening line, and a story that went on to … Continue reading
Link Ch. 9 – I Love Lucy
As I write this in mid-October, 2014 it is hard to know which, if any, of the episodes of the classic TV series I Love Lucy will remain available for free online. CBS has just announced their new pay service for … Continue reading
Link Ch. 8 – D.W. Griffith’s ‘Intolerance’
Intolerance was D.W. Griffit’s epic followup to Birth of a Nation. You can now see a nearly 3-hour cut of the film on YouTube.
Link Ch. 7 – Meet David Sarnoff
David Sarnoff is one of the most influential people in the foundation of American broadcasting, having been the president of NBC from the radio era into the days of television. Here are a couple of great resources on this pioneer: … Continue reading
Link Ch. 4 – Young Adult & Children’s Bestsellers
The New York Times has several bestseller lists that deal with books targeted at children and young adults. Take a look to see if your favorites are still on the list. Note that books for children and young adults typically stay … Continue reading
Link Ch. 4 – Three Cups of Redemption for Mortenson?
Greg Mortenson, author of the memoir Three Cups of Tea, faced enormous criticism in 2011 when several investigations turned up evidence that he had fabricated substantial portions of his two books about building schools in Pakistan and Afghanistan. But now, in … Continue reading
Link Ch. 2 – Revisiting Dr. Gerbner and TV Violence
By and large, most people who aren’t media scholars would be hard pressed to name a single media theorist who isn’t Marshall McLuhan. But the one possible exception would be George Gerbner because of his cultivation theory. Dr. Gerbner testified … Continue reading
Posted in Book Link, Chapter 2
Tagged cultivation theory, gerbner, mean world syndrome, media effects
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