Category Archives: Chapter 11

Sentimental Twaddle – A Host of Christmas/Holiday Ads That Will Make You Cry

Advertising Age’s morning newsletter had a lot of interesting news this morning, but none better than a story on a number of Christmas and holiday themed ads guaranteed to make you blubber like a baby! Among the best/worst is a German … Continue reading

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Questions Worth Asking (Maybe)

What’s wrong with a Bloomingdale’s ad that suggests you secretly spike your date’s drink? ‘Cause date rape is always in style, Bloomies… (To be fair, after they got ripped on social media, the store apologized. How do you make money … Continue reading

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Blogging the Super Bowl Commercials

So on Sunday of this week there was a massive showcase for creative and entertaining commercials on NBC.  Oh, and there was also a football game. Want to see all the commercials that you missed?  Sure you do!  Here are … Continue reading

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Questions Worth Asking (Maybe)

What would the Jerk Store say to the Oxford English Dictionary? Quite a bit, actually.  The OED gives us the history of the Jerk Store and other Seinfeld references. What should you watch when you’re done with A Charlie Brown Christmas? … Continue reading

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Link Ch. 11 – Native Ads

Here are some of the native ads we’ve discussed in Mass Communication: Living in a  Media World. Southwest Airlines Rolls Out New ‘Loyalty Goes Both Ways’ Campaign The Atlantic’s Scientology Native Ad

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Questions Worth Asking (Maybe)

Has the University of Illinois repealed the First Amendment for its faculty? New tenured prof gets contract dropped over “vulgar and insulting” tweets. What can marketers learn from the Ice Bucket Challenge? Make it fun. Make it easy. Make it … Continue reading

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Link Ch. 11 – Creativity, Tastelessness, and Grabbing the Advertising Audience

In advertising, a tension often exists between creativity and salesmanship.  An ad may do a great job of grabbing people’s attention and generating talk, but if the ad doesn’t have a solid sales message, consumers will not remember the product or … Continue reading

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Questions Worth Asking (Maybe)

Where the heck have you been the last few weeks? Sorry for the lack of updates!  It’s been crazy during the end of this semester. But I hope to be back to posting regularly now. What did the future look … Continue reading

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Cutting through the clutter while maintaining brand image

One of the great challenges these days for advertisers is managing to cut through the clutter of non-programming messages to grab the attention of viewers, yet still projecting a positive brand image.  That’s what we’re going to be looking at … Continue reading

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Super Bowl 2014 Media News Roundup

So the 2014 Super Bowl was played last Sunday.  Seattle schooled Denver pretty decisively, and by most accounts it was not a particularly good year for the commercials.  I can’t say definitively, as I didn’t watch it. (I’m not going … Continue reading

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