Category Archives: Chapter 11

Cutting through the clutter while maintaining brand image

One of the great challenges these days for advertisers is managing to cut through the clutter of non-programming messages to grab the attention of viewers, yet still projecting a positive brand image.  That’s what we’re going to be looking at … Continue reading

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Super Bowl 2014 Media News Roundup

So the 2014 Super Bowl was played last Sunday.  Seattle schooled Denver pretty decisively, and by most accounts it was not a particularly good year for the commercials.  I can’t say definitively, as I didn’t watch it. (I’m not going … Continue reading

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Questions Worth Asking (Maybe)

What do midwestern tabloid newspapers put on their covers when they are tired of snow and cold? Why, puppies, of course!!!  Is America facing a Velveeta shortage heading into the NFL playoff season? And if so, whatever will we do … Continue reading

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Questions Worth Asking (Maybe)

Who has America’s oldest college newspaper? At least eight different papers claim the title.  Of course, each paper uses its own standard to determine the “oldest.”  (Thanks to College Media Matters from the Associated Collegiate Press) How sexist were ads … Continue reading

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Is this a better approach for advertising beer?

Beer advertisers have been taking a fair amount of heat lately for producing messages that are sophomoric at best and brand damaging at worst.  These ads are criticized for promoting over consumption of lousy beer to under age or barely … Continue reading

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Media News Update

Hi, everyone.  Been away on vacation, so no recent posts.  Here’s a roundup of some recent media news of interest: So is it ok to have sexual exploitation featuring men in ads? Kraft is following in the footsteps of the … Continue reading

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Obsessed fans, Iron Man, Censors, & Rush – Pop Culture Roundup

So maybe Stephen King wasn’t completely exaggerating  with his obsessed fan in Misery. True Blood author Charlaine Harris has some really  over-the-top fans who don’t want her to end her Sookie Sackhouse vampire series. Iron Man 3 Gets Odd Changes … Continue reading

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End of the Semester Offensive Video Day

Couple of videos for you today: The first is a funny Hitler Finds Out episode that contains NSFW subtitles.  The second has to be the most offensive promotional video I’ve seen from a major American food corporation. Hitler Finds Out … Continue reading

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Questions Worth Asking (Maybe)

And we’re back after a pause for getting fun things like taxes done. Is Nike getting what they want from the Tiger Woods “Winning” ad? (Ad Rants) How does the the 2013 movie box office compare to 2012′s at this … Continue reading

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Media News Roundup

Comcast buying out rest of NBCUniversal stock from GE for $16.7 billion, years ahead of schedule So, it looks like General Electric will be completely out of the media business by the end of March, according to reporting from Brian … Continue reading

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