We were talking about Integrated Marketing Communication (IMC) in class this morning, and we used this video of Scott Cuppari, global marketing director for Coca-Cola Freestyle talking to students at the 2015 PRSSA National Conference.
Scott is a grad of the West Virginia University online IMC graduate program that I worked with for several years a decade ago. Some great people coming out of that program!
At any rate, he tells the complete story of the Coca-Cola Freestyle marketing communication to help consumers engage with Coke’s “pop machine of the future.”
Coca-Cola Freestyle Commercial
Yes, it’s a 38-minute-long video of a guy talking, but this is really fascinating stuff. I highly recommend it.
(Preview of coming attractions – I’ll be talking a lot about Coke Freestyle in the seventh edition of Mass Communication: Living in a Media World.)