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Tag Archives: Coca-Cola Freestyle
Teaching Integrated Marketing Communication with Coca-Cola Freestyle
We were talking about Integrated Marketing Communication (IMC) in class this morning, and we used this video of Scott Cuppari, global marketing director for Coca-Cola Freestyle talking to students at the 2015 PRSSA National Conference. Scott is a grad of … Continue reading
Posted in Chapter 11, Chapter 12
Tagged advertising, Coca-Cola Freestyle, Coke, IMC, public relations
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