Virginia Tech Shooting Drives News to Social Media

Collegiate Times Twitter Feed from Dec. 8 p.m.When the story broke this afternoon about a shooting that has reportedly left two dead on the Virginia Tech campus, two things happened.  People started remembering the horror of the 2007 shooting on the campus that left 33 people dead, and folks nationwide started trying to go to the web site for the Collegiate Times, the VTech student newspaper, for news about what was happening on campus.

But with the sudden surge of readership, both the Collegiate Times and the Virginia Tech web sites went down.  The quick thinking young people at the CT, however, quickly got a minimalist photo blog up and running and then later redirected to the paper’s Twitter feed.  that required far less server load.  This is similar to what major news organizations had to do on Sept. 11, 2001 in order to keep their web site running.  Not long after, the official VT page also came back up in minimalist form.

With the student newspaper web site being only minimally functional, the reporters working at the paper jumped over to using Twitter to push reliable news out to readers.  I don’t know what the count of followers looked like this morning, but by 3:18 central time today, the paper was up to 20,800 followers.

The university itself also made extensive use of its Twitter account in the absence of a usable web site.

Local TV station WDBJ was live streaming its coverage of the shooting.

As of this posting at about 4 p.m. central time, police in Blacksburg, VA, were reporting that there was no longer an “active threat” on the campus.

The lesson here to communication professionals on either the news or the PR side is to have an alternative plan in place for dealing with an overloaded web server and to have a successful social media communication strategy in place to communicate in both good times and times of emergency.

And a congrats to the staff of the Collegiate Times for stepping up with their coverage.  I’ve been really impressed with how the student journalists at Penn State handled coverage the night of Joe Paterno’s firing, and the way West Virginia University journalism students handled coverage the night that President Obama announced that Osama bin Laden had been killed.

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Questions Worth Asking (Maybe)

  • How Can You Write a Better Blog?
    Some great suggestions from Dan Frommer, author of the tech blog SplatF. Here’s the Cliff Notes version: Accuracy, readable, skeptical, attributed, context, critical but fair, mechanics, original, new.
  • Why Does Scooby-Doo Need People in Masks, Not Real Monsters?
    A great, great essay on the central theme of Scooby-Doo:

    Scooby Doo has value not because it shows us that there are monsters, but because it shows us that those monsters are just the products of evil people who want to make us too afraid to see through their lies, and goes a step further by giving us a blueprint that shows exactly how to defeat them.

  • Are FCC Indecency Rules Still Relevant in New Media Age?
    FCC indecency rules (or at least enforcement of them) has varied greatly over the years, but ever since Janet Jackson’s 5/16ths of a second nipple exposure, the FCC has been adopting a “zero tolerance” policy.  But does fight against fleeting nudity and expletives make sense in the current media age?  That’s the question Jonathan Peters addresses at PBS’s Mediashift blog.  Lots to think about here.
  • What Should Reporters Do When Political Candidates Flat-Out Lie?
    When candidates are intentionally deceptive, should reporters call them on it, analyze it, or treat it as a he said/she said case?  Does objectivity require reporters to report the lie or to expose it?  Fascinating commentary from Nieman Watchdog.
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Aliens on Ice!

I wouldn’t have believed it if I hadn’t seen it.  Aliens on Ice! (Yeah, an amateur ice show based on the James Cameron film….)  Thanks to Cory Doctorow at BoingBoing for this.

 

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Joe McGinniss responds to Janet Malcolm’s “The Journalist and the Murderer”


In 1989, journalist Janet Malcolm published two-part series of articles in The New Yorker under the headline “The Journalist and the Murderer.” (It has since then been published as a slim book.) In what would come to be one of the most famous paragraphs of journalistic criticism ever, Malcolm wrote:

“Every journalist who is not too stupid or too full of himself to notice what is going on knows that what he does is morally indefensible.  He is a kind of confidence man, preying on people’s vanity, ignorance, or loneliness, gaining their trust and betraying them without remorse.  Like the credulous widow who wakes up one day to find the charming young man and all her savings gone, so the consenting subject of a piece of nonfiction writing learns – when the article or book appears – his hard lesson.  Journalists justify their treachery in various ways according to their temperaments.  The more pompous talk about freedom of speech and ‘the public’s right to know’; the least talented talk about Art; the seemliest murmur about earning a living.

“The catastrophe suffered by the subject is no simple matter of an unflattering likeness or a misrepresentation of his views; what pains him, what rankles and sometimes drives him to extremes of vengefulness, is the deception that has been practiced on him.  On reading the article or book in question, he has to face the fact that the journalist – who seemed so friendly and sympathetic, so keen to understand him fully so remarkably attuned to his vision of things – never had the slightest intention of collaborating with him on his story but always intended to write a story of his own. The disparity between what seems to be the intention of an interview as it is taking place and what it actually turns out to have been in aid of always comes as a shock to the subject” 

The source of this scathing view of journalism was a book written by journalist Joe McGinniss about the murder of Dr. Jeffrey MacDonald’s family.  MacDonald was accused of murdering his wife and children, and he was eventually convicted of it. MacDonald contracted with McGinniss to tell his story prior to the trial, presumably to present him as being innocent.  But while McGinniss was working on the book, he came to believe that MacDonald was guilty.  He did not, of course, inform MacDonald of this fact.

McGinniss’s book came out in 1983, and in 1989, an updated edition of the book contained an epilogue in which McGinniss responds to Malcolm’s articles.  Not surprisingly, McGinniss is not fan.  In the epilogue, he essentially argues that he was never anything but straight with MacDonald, or at the very least didn’t betray him anymore than he had to.

The epilogue is now available online on McGinniss’s web site, which is promoting his controversial book about Sarah Palin.

I’m posting this in part because I find Malcolm’s book fascinating, but also because I’m having my feature writing students read it as part of their work on source relations. But I would also suggest that if you have read The Journalist and the Murderer, you should also read McGinniss’s response.

UPDATE: Janet Malcolm’s latest article on murder, Iphigenia in Forest Hills, is behind the paywall at the New Yorker.  You can, however, read about it in this review at the New York Times.

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Solving the Black Friday Problem

The NYT’s Robert Frank has a great proposal for ending the madness that is Black Friday starting at midnight.  Put in place a 6 percent national sales tax from 6 p.m. Thanksgiving Thursday to 6 a.m. Friday, the day after Thanksgiving.  That way everyone who wants to have a sale when everyone is supposed to be home can, and the rest of us can go shopping at a semi-reasonable hour.  And income from the special tax can be used to lower the deficit.  Brilliant stuff!  (Hat tip to Ezra Klein’s Wonkbook)

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So, Are Black Friday Sales Actually a Viral Promotion for “Hunger Games”?

I’ve never been a big fan of the early morning Black Friday sales.  One year my wife and I did get up very early in an attempt to buy a Nintendo Wii system.  Not at a sale price, just to be able to buy one.  It was the launch year, and they were hard to find.  The early morning quest accomplished nothing, and we eventually got one a week later using some interpersonal loyalty from the store we did a lot of business with.

Another year we went out about 7 a.m. after the big crowds were long gone and got my mother-in-law an inexpensive BluRay  player.  But that’s about it.  I’ve always been a little put off by the crowds, the pushing, and the sending people to work straight from the Thanksgiving Day feast table.

But I also have friends and relatives who really enjoy the challenge, ritual and social aspects of Black Friday shopping, so I know that can be just a fun way to start the holiday season.  It’s not all about desperately grabbing a limited number of specials.  And yet when my relative walked away from an overly long line in the wee hours on Friday, other folks started heckling her for not being sufficiently devoted to the hunt for bargains.

This year the post-Black Friday news involved security guards pepper spraying customers, customers pepper spraying customers, riots over cheap waffle irons, and the kind of violence that used to be associated with poorly managed festival seating rock concerts and British professional soccer games. (UPDATE: And that’s not to mention the fact that no one stopped shopping to help a man who collapsed at a Target store and subsequently died…)

In February of this year, The New Yorker ran a major article about the dynamics of crowd control, using the trampling death of a shopper at a Long Island Walmart back in 2008.

And all this makes me wonder: Have we reached the point where Black Friday shopping has become blood sport?

There’s a new movie coming out next year based on the best-selling young adult novel The Hunger Games that is sort of Shirley Jackson’s The Lottery meets Survivor.  In it, a series of specially selected teens fight it out to be the final survivor.  Only in The Hunger Games, you don’t get voted out – you get killed.

I hope we haven’t reached the point where Black Friday shopping could be a thinly disguised viral marketing campaign for The Hunger Games.

So, how was your Black Friday experience?

Bonus Video: Steely Dan doing “Black Friday.”  Yes, I know it isn’t a song about shopping…

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Tweeting, Tweaking & TNT

Three bits of media news that are worth posting but don’t really go together.

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Questions Worth Asking (Maybe)

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Links on Using Narrative

In my feature writing class on Wednesday we spent a bit of time talking about using narrative techniques.  Here are links to the articles I mentioned in that class.  Good stuff for anyone interested in employing narrative technique in their nonfiction writing.  (BTW, this is the approach I take in much of my book Mass Communication: Living in a Media World.)

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CTV Profiles Hark A Vagrant’s Kate Beaton


One of my favorite web comic’s is Kate Beaton’s Hark a Vagrant.  While many of the strips deal with Canadian history, Nancy Drew, Victorian literature, and Mystery Solving Teens also make frequent appearances.

Her collection of comics has hit the NY Times graphic novel best seller list (a well-deserved spot, I must say).  You can watch a Canadian TV profile of her here. (And you can follow her on Twitter here.)

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